Marketing Automation
Last updated March 25, 2026
Marketing automation uses AI to automate repetitive marketing tasks like email campaigns, lead nurturing, and social posting.
Marketing automation platforms orchestrate multi-channel campaigns automatically. AI enhances automation with predictive sending, lead scoring, content personalization, and journey optimization. HubSpot, ActiveCampaign, and Marketo lead the category.
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Frequently Asked Questions
What can marketing automation do?
Automate email sequences, lead nurturing, social posting, ad optimization, and multi-channel campaign orchestration.
Is HubSpot marketing automation?
Yes. HubSpot Marketing Hub provides marketing automation with email, workflows, lead scoring, and CRM integration.
How much does marketing automation cost?
From free with HubSpot to $15/mo with ActiveCampaign to $1,250+/mo for enterprise platforms like Marketo.