HubSpot vs Marketo
Last updated March 25, 2026
HubSpot provides accessible all-in-one marketing starting free. Marketo is Salesforce-native enterprise automation starting at $1,250 per month. Choose HubSpot for accessibility and self-service. Choose Marketo for Salesforce-native enterprise ABM.
HubSpot Marketing Hub
All-in-one AI marketing automation platform with CRM, email, content, social, and analytics
4.3/5
Best for: Growing businesses wanting all-in-one marketing automation connected to their CRM
- Pricing
- Freemium
- Starting Price
- Free / $15/month (Starter)
Pros
- Free tier to start
- All-in-one platform
- Excellent CRM integration
- Massive ecosystem
Cons
- Professional tier at $800/mo is expensive
- Complex for simple needs
- HubSpot lock-in
- Feature overwhelm
Marketo
Enterprise marketing automation platform with AI lead scoring, nurturing, and account-based marketing
4.1/5
Best for: Enterprise B2B marketing teams needing sophisticated lead nurturing and account-based marketing
- Pricing
- Enterprise custom
- Starting Price
- Contact sales
Pros
- Enterprise-grade automation
- Strong ABM capabilities
- Deep Salesforce integration
- Proven at scale
Cons
- Very expensive
- Complex implementation
- Steep learning curve
- Requires dedicated admin
Feature Comparison
| Feature | HubSpot Marketing Hub | Marketo |
|---|---|---|
| Pricing Model | Freemium | Enterprise custom |
| Starting Price | Free / $15/month (Starter) | Contact sales |
| Rating | 4.3/5 | 4.1/5 |
| Key Features | 8 features | 8 features |
| Integrations | 7 integrations | 6 integrations |