Hootsuite vs Sprout Social
Last updated March 25, 2026
Hootsuite provides comprehensive management at $99 per month. Sprout Social offers deeper analytics and listening at $199 per user per month. Choose Hootsuite for broader features at lower cost. Choose Sprout Social for best analytics and social listening.
Hootsuite
Social media management platform with AI content creation, scheduling, and analytics across all platforms
4.1/5
Best for: Marketing teams managing multiple social media accounts who need AI scheduling and analytics
- Pricing
- Subscription
- Starting Price
- $99/month (Professional)
Pros
- Established industry leader
- Multi-platform management
- AI content suggestions
- Good analytics
Cons
- $99/mo starting is premium
- Interface can feel dated
- Some features behind higher tiers
- Social listening limited on Pro
Sprout Social
Enterprise social media management with AI-powered listening, publishing, analytics, and advocacy
4.2/5
Best for: Enterprise marketing teams needing comprehensive social media management with advanced listening and analytics
- Pricing
- Subscription
- Starting Price
- $199/user/month (Standard)
Pros
- Most comprehensive social platform
- Excellent analytics
- Strong social listening
- Good enterprise features
Cons
- $199/user very expensive
- Enterprise-focused pricing
- Complex for small teams
- Learning curve
Feature Comparison
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/month (Professional) | $199/user/month (Standard) |
| Rating | 4.1/5 | 4.2/5 |
| Key Features | 8 features | 8 features |
| Integrations | 8 integrations | 8 integrations |