Last updated March 25, 2026
VWO
StartupA/B testing and conversion optimization platform with AI-powered experiment analysis
Best for: Growing businesses wanting A/B testing and CRO at accessible pricing with AI analysis
Target Audience
Growing businesses, CRO teams
Overview
VWO provides A/B testing, multivariate testing, heatmaps, session recordings, and AI-powered analysis to optimize website conversions for growing businesses at accessible pricing.
Key Features
Integrations
Pros
- More affordable than Optimizely
- Heatmaps and recordings included
- AI experiment analysis
- Good for growing businesses
Cons
- $170/mo still premium
- Less sophisticated than Optimizely
- Some features basic on Growth
- Learning curve
Quick Facts
- Pricing
- Freemium
- Starting Price
- Free / $170/month (Growth)
- Category
- Ai Personalization Cro
Pricing Details
Free basic. Growth $170/mo. Pro $432/mo. Enterprise custom.
Compare VWO
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