Last updated March 25, 2026
Hotjar AI
StartupAI-powered behavior analytics with heatmaps, session recordings, and AI survey analysis
Best for: UX and marketing teams wanting visual user behavior data with AI-powered insights and survey analysis
Target Audience
UX teams, marketing teams
Overview
Hotjar provides behavior analytics with heatmaps, session recordings, and surveys enhanced by AI that summarizes user behavior patterns, identifies UX issues, and generates insights from feedback.
Key Features
Integrations
Pros
- Free tier available
- Visual behavior data
- AI summarizes patterns
- Easy to implement
Cons
- Heatmap data is sampled
- Free tier limited
- Not for hard analytics
- Session recordings can be slow
Quick Facts
- Pricing
- Freemium
- Starting Price
- Free / $32/month (Plus)
- Category
- Ai Analytics Insights
Pricing Details
Basic free. Plus $32/mo. Business $80/mo. Scale $171/mo.
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